Contact Me

Enterprise UX

B2B/ D2C

Human Interaction Focus

System Design

Hands-on Team Lead

Human Intent

Human Intent

Huge Impact

Huge Impact

Huge Impact

I design modern systems & products that build confidence for complex product teams

I design modern systems & products
that build confidence for complex product teams

Rodney Echols | Staff Product & UX/UI Designer

Rodney Echols | Staff Product & UX/UI Designer

Enterprise

Proven

Enterprise

Proven

I bring a V-shaped skillset
with these key impacts

I bring a V-shaped skillset
with these key impacts

Drives
Adoption

Drives
Adoption

Creates
Clarity

Forward
Thinking

For 10+ years, I've led digital modernization efforts with a few large global enterprises by simplifying complex workflows, restoring trust in tools, driving measurable behavior change and integrating efficient systems to save tons of time and money.Nielsen Norman Award winning DesignerBoard member UXPA Houston ChapterActive design ambassador, mentor and featured speakerProfessional experience across 5 global industriesAI and B2C Design

For 10+ years, I've led digital modernization efforts with a few large global enterprises by simplifying complex workflows, restoring trust in tools, driving measurable behavior change and integrating efficient systems to save tons of time and money.Nielsen Norman Award winning DesignerBoard member UXPA Houston ChapterActive design ambassador, mentor and featured speakerProfessional experience across 5 global industriesAI and B2C Design

Success Stories

Success Stories

I design products for Efficient work
Product Design for Efficient Work Results
Product Design for
Efficient Work Results

Drove tool usage from <40% to 48%

Improved tool usage
from 40% to 48%

Achieved 86% employee satisfaction while eliminating $4.3 million in wasted software costs

Enterprise Internal tool

Global Chemical Client

Frontline Worker

Complex Product

Improved usage from <40 to 48%

Achieved 86% employee satisfaction while eliminating $4.3 million in wasted software costs

Internal tool

Global Chemical Client

Frontline Worker

Complex Product

NPS Scores

Design decisions protect NPS Scores

Design decision protects airline's

Design decision protects
NPS Scores

  • 40+ insights uncovered the real risk points in the experience

  • Clear systems → confident frontline teams → reduced NPS risk

National Airline client

Difficult client

CX

Interaction Design

2.5x More Follow-Through Supporting safer moments during high stress

2.6x Sustained Engagement
Supporting safer moments during high stress

  • Engagement more than doubled (5% → 13%)

  • Activity in new features signaled that the experience felt safe, supportive, and valuable to peacekeepers.

International Government Organization

Mental Wellness

Mobile App

Gamification

Capabilities & Practice Areas

10+ yrs professional experience
across multiple high profile industries

I have 7+ yrs Professional
UX/UI Design Experience

10+ yrs professional experience
across multiple high profile industries

Energy & Chemical

Energy

Airline

Enterprise Saas

Healthcare

Here's why teams hire me.

Hello.

Does your team need
warm genuine energy?

Does your team need warm genuine energy?

A Rare find in UX Design

About Me

About Me

Real feedback from past clients and colleagues

Real feedback from past clients and colleagues

Feedback from past clients & colleagues

Trusted brands I’ve Worked With.

Rodney Echols | Staff Product & UX/UI Designer
Introduction
Designer Profile
Staff Designer | Human Intent, Huge Impact
Case Study
Grew usage from <40% to 48%
Dow Chemical | Enterprise Workflow Application
Rodney Echols | Staff Product & UX/UI Designer
Rodney Echols | Staff Product & UX/UI Designer
Introduction
Designer Profile
Staff Designer | Human Intent, Huge Impact
Case Study
Grew usage from <40% to 48%
Dow Chemical | Enterprise Workflow Application
Rodney Echols | Staff Product & UX/UI Designer